Posts about

conjoint analysis

Data science in pharma: Connecting prescriptions to sales

The pharmaceutical sector has commercial and "go to market" challenges to overcome. Some use...

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Analytical Tools for Price Management: Pros and Cons

We are currently experiencing moments in which brands are modifying their marketing mix to adapt...

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Analytics vs Research. How to drive towards Pricing Strategy?

The boom in analytics leads us to think that exploring historical data can be a viable roadmap...

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