Data science and the empirical journey of customer experience

During the 1990s and the first decade of the 20th century, the concept of customer satisfaction...

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Data science in pharma: Connecting prescriptions to sales

The pharmaceutical sector has commercial and "go to market" challenges to overcome. Some use...

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Insight from chatbots and WhatsApp with NLP

As organizations open new client interaction channels, unstructured information capture grows...

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Data Science: Customer experience and predictive collection

According to our Consumer Pulse observatory, 63% of interviewees report a reduction in their...

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Natural Language Processing for marketing executives

The first 20 years of this century were focused on developing technologies for managing and...

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Analytical Tools for Price Management: Pros and Cons

We are currently experiencing moments in which brands are modifying their marketing mix to adapt...

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Analytics vs Research ¿How to drive towards Pricing Strategy?

The boom in analytics leads us to think that exploring historical data can be a viable roadmap...

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How to understand artificial intelligence - Machine learning?

At SINNETIC, our cognitive services unit develops analytical and artificial intelligence models...

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