Digital Conversations around Stress: Findings from Text Mining
Nutritional supplements and vitamins are beginning to play a more proactive, rather than reactive...
English - United States
Cognitive Services
Data science and the empirical journey of customer experience
During the 1990s and the first decade of the 20th century, the concept of customer satisfaction was...
Data science in pharma: Connecting prescriptions to sales
The pharmaceutical sector has commercial and "go to market" challenges to overcome. Some use cases...
Insight from chatbots and WhatsApp with NLP
As organizations open new client interaction channels, unstructured information capture grows...
Data Science: Customer experience and predictive collection
According to our Consumer Pulse observatory, 63% of interviewees report a reduction in their...
Natural Language Processing for marketing executives
The first 20 years of this century were focused on developing technologies for managing and using...
Analytical Tools for Price Management: Pros and Cons
We are currently experiencing moments in which brands are modifying their marketing mix to adapt to...
Analytics vs Research. How to drive towards Pricing Strategy?
The boom in analytics leads us to think that exploring historical data can be a viable roadmap to...
How to understand artificial intelligence - Machine learning?
At SINNETIC, our cognitive services unit develops analytical and artificial intelligence models to...